Agency: nectar ICC
Susan Kalergis Photography
Logo Design and Web Development
Susan Kalergis is a Charlottesville-based portrait and wedding photographer, and she came to nectar ICC for rebranding and new website. She wanted something clean, sophisticated, and versatile that would bring her online presence up to the level of other well-known photographers in the area.
I designed Susan’s logo based on some signatures sketches that she scanned and sent to me. We developed an updated color palette of gray and orange, which was much more sophisticated and modern than her previous blue and pink logo. I carried the new color scheme and type treatment over to a website redesign. Susan’s old site was built on Expression Engine, but I was moving her to WordPress. I not only had to design a stunning new site to show off Susan’s photography, but I also had to ensure that all of the old posts imported from her old site would be formatted well in the context of the new website.
I launched Susan’s new website in January 2017.
Scope of work for client:
- LOGO DESIGN
- WEB DESIGN & DEVELOPMENT